A fundraiser usually does not fail because people dislike the cause. It fails because not enough people see it, understand it, or remember it at the right time. That is why promotion matters. If your organization has a LiveGood fundraiser link but only shares it once, many potential supporters will never notice it.

This guide is different from the basic fundraiser setup articles on Healthy Fundraiser Hub. It does not spend much time explaining what the program is. For that, read How It Works or the LiveGood fundraiser review. This article is about the next step: how to promote a LiveGood fundraiser in a clear, respectful, practical way.

The goal is not to spam people. The goal is to make the fundraiser easy to understand and easy to share. A good promotion plan gives supporters context, timing, reminders, and simple copy they can pass along to friends, family, coworkers, alumni, church members, donors, teammates, and community contacts.

Before promoting, prepare the message

Before posting on Facebook or texting your whole contact list, write a one-sentence version of the fundraiser. This keeps everyone aligned. A confused message slows people down. A clear message gives supporters confidence.

Use this simple formula: “We are raising money for [specific goal] through an online wellness fundraiser. Supporters can review products online, and qualified orders may help support [organization name].”

For example: “We are raising money for our youth travel fund through an online wellness fundraiser. Supporters can review products online, and qualified orders may help support the team.”

This message works because it answers three questions quickly: who is raising money, what the money supports, and how supporters can participate. You can adjust the words for a school, nonprofit, church, team, booster club, PTA, PTO, club, or community project.

15 ways to promote a LiveGood fundraiser

Use the ideas below as a menu, not a checklist that must be completed all at once. Most groups do better when they choose five to seven channels and use them consistently instead of trying everything in one day.

1. Send a simple launch email

Email is still one of the strongest channels for schools, nonprofits, churches, and organizations with an existing list. A launch email should be short, direct, and mission-centered. Put the fundraiser link near the top and again near the bottom.

2. Text warm contacts

Text messages work best when they are personal and sent to people who already know the sender. Do not blast strangers. Ask volunteers, parents, board members, or team families to send a short message to a small warm list.

3. Post on Facebook

Facebook is useful because many parent groups, church communities, local supporters, alumni, and nonprofit followers are already there. The first post should explain the goal, not just the product. Include one sentence about why the fundraiser matters.

For best results, pin the post if the page allows it, add a clear image, and have several trusted people comment or share from their own profile. Real engagement helps more people see the post.

4. Share carefully in Facebook Groups

Facebook Groups can work, but only when the post is allowed and relevant. Check the group rules first. Local community groups, parent groups, alumni groups, team groups, church groups, and neighborhood groups often have different posting policies.

Do not drop the same message everywhere. Adjust the post to the audience. A message for alumni should feel different from a message for local parents or church members.

Promotion works better when the organization gives helpers ready-to-send messages.

5. Use Instagram stories

Instagram stories are good for quick reminders. Use a simple image, a short goal, and a clear call to action. If the account has link features, place the fundraiser link directly in the story. If not, point people to the link in the profile or a short URL.

Story ideas include: a launch announcement, a progress update, a volunteer thank-you, a reminder before an event, or a quick explanation of the no-inventory online fundraiser.

6. Make a short TikTok or Reel

Short video can help when the group has a friendly spokesperson. A coach, parent, nonprofit director, church leader, student leader, or volunteer can explain the fundraiser in 20 to 30 seconds.

7. Add the link to newsletters

Newsletters are ideal for schools, churches, nonprofits, clubs, and community organizations because the audience already expects updates. Add the fundraiser as a small repeating section, not a giant announcement every time.

Use a consistent headline like “Support Our Fundraiser” or “Help Fund [Goal].” Include one sentence, the link, and a reminder that supporters can share it with family or friends.

8. Create QR code flyers

QR codes help connect offline moments to the online fundraiser. Add a QR code to flyers at games, church lobbies, school offices, practice spaces, event tables, bulletin boards, community centers, and local business counters when allowed.

The flyer should not be crowded. Use the organization name, the goal, one sentence about the fundraiser, the QR code, and a short link for people who prefer typing.

9. Mention it at events

A fundraiser often performs better when people hear a real person explain it. Mention it during parent meetings, team meetings, church announcements, volunteer briefings, nonprofit events, performances, open houses, and community gatherings.

Keep the announcement under 30 seconds. Explain the goal, say it is online, point to the QR code or link, and thank people for considering it.

Personal sharing often works better than a generic public post because the message comes from someone trusted.

10. Ask every helper to share with 10 people

Large goals can feel overwhelming. A small sharing goal is easier. Ask each helper to share the fundraiser with 10 warm contacts. For a team with 20 families, that creates 200 personal invitations. For a nonprofit board with 12 members, that creates 120 warm shares.

Make the request specific: “Please send the fundraiser to 10 people who know you and may be open to reviewing wellness products.” This is better than saying “share everywhere.”

11. Share in team parent groups

Sports teams, booster clubs, dance teams, cheer groups, bands, robotics teams, and school clubs often communicate through parent chats. Use those spaces to coordinate helpers, not pressure families. Give parents the copy, the link, and the goal.

For sports-specific ideas, connect helpers to the online fundraisers for sports teams guide or the booster club fundraising article.

12. Invite local businesses to review it

Local business owners, office managers, gyms, wellness-minded workplaces, and community partners may be willing to review a fundraiser when it supports a local cause. Keep the message respectful and relevant. Do not imply they have to participate.

13. Add the link to your website

If the organization has a website, add the fundraiser link somewhere easy to find. Good locations include the homepage announcement area, support page, events page, athletics page, parent resources page, ministry page, or nonprofit program update.

Do not bury the link in a long paragraph. Use a short sentence and a clear button or text link. If the fundraiser is seasonal, remove or update it when the campaign changes.

14. Ask supporters to share, not only buy

Some supporters may not want wellness products, but they may know someone who does. Give people permission to help by sharing. This makes the ask feel lighter and can expand reach beyond the first audience.

A simple line works: “Even if it is not a fit for you, sharing the link with one person who may be interested helps us reach more supporters.”

15. Send thank-you and reminder messages

Promotion should include gratitude. Thank people for reading, sharing, ordering, asking questions, or helping spread the word. A thank-you message keeps the tone warm and gives the group a natural reason to mention the fundraiser again.

Use reminders carefully. A good rhythm might be launch day, three days later, one week later, and a final reminder tied to the goal. Avoid daily pressure unless there is a real event deadline and your audience expects frequent updates.

A simple 14-day promotion plan

A steady promotion rhythm usually works better than one loud launch post.

What not to do

Good promotion protects trust. Avoid copying the same message into unrelated groups. Avoid tagging people who did not ask to be tagged. Avoid medical claims, income claims, or guaranteed fundraising promises. Avoid making volunteers feel guilty if they cannot participate.

Also avoid explaining too much in the first message. If someone wants the details, link them to a helpful page such as the fundraising FAQ, the nonprofit fundraiser guide, or the LiveGood vs traditional fundraising comparison. The first message should open the door, not overwhelm the reader.

Best internal links to include

If you are promoting from an organization website, newsletter, or blog, link to helpful pages that answer the reader’s likely questions. For a broad audience, start with How It Works. For trust questions, use the LiveGood fundraiser review. For school audiences, use school fundraising without candy. For state-specific school audiences, use the New York school fundraising ideas, Ohio school fundraising ideas, or USA fundraising ideas guide.

These links help supporters understand the model without forcing the promoter to explain every detail in a social post or text message.

FAQ

What is the best way to promote a LiveGood fundraiser?

The best way is to combine a clear launch message with personal sharing. Use email, text messages, social posts, QR codes, newsletters, and warm one-to-one invitations.

How often should we post about the fundraiser?

A simple rhythm is better than constant posting. Announce it, remind people a few days later, share a thank-you or progress update, then send a final reminder for the first campaign wave.

Can we promote a fundraiser in Facebook Groups?

Yes, if the group rules allow it and the post is relevant. Avoid posting in unrelated groups or copying the same message everywhere.

Should students or children promote the fundraiser?

For school or youth fundraisers, adult-led sharing is usually better. Parents, coaches, teachers, and group leaders can guide communication and avoid unsafe door-to-door selling.

What should we say in a fundraiser post?

Say what the fundraiser supports, explain that supporters can review wellness products online, include the link, and thank people for looking or sharing.

Can promotion guarantee more fundraising income?

No. Promotion can increase visibility, but results depend on participation, supporter interest, qualified orders, repeat purchases, eligibility, and current program terms.